网站制作内容的推送、寻觅、分类、挑选的举措有以下四种方式分类，或多或少的，同时并存。
Website content push, search, classification, screening way has four kinds of classification, more or less, at the same time.

一、用户自选(Users customize)

这一种举措用户具有最大的自动权，网站经由历程想象明确的分类导航和站内搜索体系，让用户经由历程自己的志愿，在网站上寻觅到他需求的内容信息。
This way the user has the initiative the biggest, site classification through navigation and search system design is clear, let users through their wishes, to find he needs information on the website.

长处：层次明确，简捷有用。
瑕玷：可否能找到准确的信息，一方面取决于用户对信息的归类举措和搜索关头词的结构，一方面取决于网站对信息的归类和关头词的结构。如果两方对统一内容的需求和知道纷歧致，一个信息内容，网站归如A种别，用户认为B种别可以找到，那末肯定是无功而返。那末这个信息理当打A,B两个Tag，归入两个种别。搜索也是异样的原因，要在搜索的索引中将能够被用户查询的信息都供给完好。最后，大量的分类和烦复的搜索信息积累下去，反而又从准确酿成了隐约。因此人们发明，各大搜索引擎上的关头词愈来愈长。
Advantages: clear, *** and effective.
Weaknesses: if you can find the exact information, on the one hand depends on the user of the information classification and search keywords organization, on the one hand depends on the website for information classification and keyword organization. If the two party needs and understanding of the same content, inconsistent, an information content, such as web site to A category, B category of users that can be found, then it must be failed. This information should be playing A, B two Tag, fall into two categories. Search is the same reason, in the search index may be a user query information provided is complete. Finally, classification and miscellaneous large search information accumulation, but also from the exact into fuzzy. So people found, each big search engine keyword more long.

总结：作为最底子的举措，没有网站不会供给这个功效，起码都有对信息的分类导航。
Summary: as the most basic way, no site does not provide this function, at least the classification of information.

二、考核婚配(Audit matching)

考核是指对内容举行考核挑选，诸如经由历程评分体系，浏览量，点击率，时光和等等其他一些成分，授与大量同类信息举行排序和权重鉴别，来断定这个内容对用户的需求程度凹凸，在分类列表可能搜索功效里，将最能够的用户需求信息开始可能最显著摆设给用户。
Audit refers to the audit selection of content, such as by scoring system, the quantity that browse, click rate, time and so on some other factors, sort and weight to a large number of similar information to distinguish, to judge the content of the needs of the user level, in the category list or search results, user demand information will most likely the first or the most obvious display to the user.

长处：为第一种举措做弥补，经由历程礼貌对信息举行排序和过滤，降低大多数用户的征采本钱。
瑕玷：这是一种少数服从多数的婚配举措，即默许需求信息的用户是“大多数用户”，轻忽和疏忽“少数用户”的需求。而评分体系也有体系的标题问题，让用户举行评分，其实不会发生幻想化分数，专业评分又缺乏性。关于商品分数的标题问题，我在另外一篇文章里做过评论辩论——现有商品的评分体系不完满另外，YouTube也得出了却论说，评分的散布并不是幻想化的。
Advantages: as a supplement for the first way, through the rules for sorting and filtering of information, reduce the most users search cost.
Disadvantages: it is a way of matching the minority is subordinate to the majority, which is the default need information of the user is " most users, " and not " a small number of users " demand. The scoring system also has the problem of the system, allowing users to score, and produce ideal will not score, score and the lack of professional. About the commodity the score, I in another article discussed -- existing goods scoring system is not perfect in addition, YouTube also draws the conclusion that, the distribution is not ideal score.

总结：在这个婚配体系里，最大需求被最大知足，最小需求被疏忽，从损益综合来说是最优解，但是当这个社会的本性化需求愈来愈激烈的时候，长尾上的用户需求就没有显著的递次了，完好是一小撮用户有一小撮差另外需求，而且他们加起来就是一个不成轻忽的长尾，如何给他们推送内容信息呢。
Summary: in this matching system, the maximum demand is the biggest meet the minimum requirements, be ignored, from the income in general is the optimal solution, but when the personalized needs of more and more intense, the long tail of the user needs no obvious sequence, is entirely a handful of users have a handful of different needs, and they add up to is a can not ignore the long tail, how to give them a push content information.

三、本性化婚配(Personalized matching)

经由历程***度的知道用户的偏好，对用户的信息需求举行婚配。喜好喝果汁的人经由历程“苹果”这个词起首检察的是“苹果汁”相干信息，而一个“果粉”经由历程“苹果”这个词起首找到“苹果电脑”。如何去界说一个用户本性维度，通俗有两种举措。
Through the multi-dimensional understanding of user preferences, to match the user's information needs. Like to drink juice of the people through the " apple " this word the first view is the " apple juice " related information, and a " powder " through the " apple " the word first find the " apple computer ". How to define a user personality dimensions, there are two general ways.

一种叫做“物以类聚”：
One kind is called " like attracts like ":

是经由历程它喜好的内容来预估。豆瓣在本性化婚配上做的很不错，它能给用户推非常精准的册本，影戏等等。以是豆瓣需求先知道你喜好的是甚么范例的内容，你需求不竭的积累你喜好的内容，它就越精准的将类似的内容给你。
It is predicted by the content of love. The bean in the personalized match do very well, it can give users very accurate books, movies and so on. So the watercress need to understand your love is what type of content, you need to continue to accumulate what you like, it is more accurate to similar content to you.

另外一种是“人以群分”：
Another is the " birds of a feather flock together ":

经由历程你的社交圈来预估。信息的传统流转路子就是经由历程“群分”的人来举行的，信息同享起首是在圈子和圈子内，乐趣类似的人之间传达，以是这是一个朴素的举措，经由历程互联网手艺提高了传达服从。豆瓣也会奉告用户他的好友在存眷的器械和汇集的信息，最典范的照旧类似高兴网如许以人际干系为底子的SNS网站。你的同伙们明显比较量争论机算法更知道你，他们自动保举给你，可能他们自己喜好的信息，信任你也会感乐趣。
Predicted by your social circle. The traditional circulation way of information is through the "groups " people for, information sharing is the first in the circle and circle, the spread between people of the same interest, so this method is a ***, through the Internet communication technology improves the efficiency of. Bean also informs the user about his friends in things and collect information of concern, the most typical is similar to happy net that based on interpersonal relationships of SNS website. Your friends than the computer algorithm to learn more about you, they take the initiative to recommend to you, or they like information, I believe you will be interested in.

长处：更精准的婚配，也越发有用
瑕玷：马太效应(Matthew Effect)，好的愈好，响应式网页设计公司，坏的愈坏，多的愈多，少的愈少。举一个例子来申明，我在Google Reader定阅了大量的UED相干的blog，功效它就自动保举UED相干的blog给我，但是我已定阅够了，我却是很想看一些写八卦小文的定阅源，但是很难找到。我也不克不及经由历程”写八卦小文的定阅源“这个关头词找到合适的Blog。
Advantages: matching more accurate, more effective
Disadvantages: Matthew effect ( Matthew Effect ), good better, bad worse, much more, less and less. As an example, in my Google Reader subscribe to a lot of UED related to blog, it will automatically recommend UED blog to me, but I already have a subscription is enough, I'd like to see some writing a gossip message feeds, but it's hard to find. I can't write by " gossip Xiaowen feeds " the keywords to find the right Blog.

总结：最精准，但是最俭朴走偏锋。
Summary: the most accurate, but the easiest Zoupian front.

四、无不同推送(No difference push)

所谓无不同就是，管你是谁，都给你们通报一样的信息。
There is no difference is, whoever you are, you have to pass the same information.

长处：费事，直接，爽性
瑕玷：俭朴被用户讨厌
总结：也有效果
Advantages: ***, direct, simply
Disadvantages: easy to be sick
Conclusion: there are effects

大要上，我总结出来的就这四种举措，各有黑白，至于若何利用，在差另外情形则有差另外具体举措，这个多一些，谁人多一些。
On the whole, I summed up the four kinds of style, have their pros and cons, as for how to use, in different scenarios are detailed in different ways, the more, the more.
本文宣布于尚品中国UEO营销型网站扶植公司http://www.sino-web.net/